Soap Box

If you have something on your mind that you want to share then this is the place to say it.

This is not a forum in the true sense of the word as responses will not be immediate. It might take days or weeks or months.

Think of it as snail mail to the universe.

You don’t have to use your real name if you want to remain anonymous and no email addresses will be published.

Now is the time to get it of your chest….


One Response to Soap Box

  1. Lissie says:

    Hi there,
    Happy New Year!! I have been following your blog for about 6 months, even since I stumbled upon it quite accidently while I was looking for some breastfeeding tips. I want to thank you for your advice, it helped us to overcome a huge hurdle and now I am happy to say that I am still successfully breastfeeding our 8 month old. You’ think that after 2, the third would be a breeze but they are all different!
    The concept of a Soapbox is a brilliant one, I think and as such I’d like to have a rant if I may:
    Having just been through Xmas with 3 kids under 5 and a handful of relative’s kids, this nightmare is still fresh in my mind. On Xmas day, my clearest memory is unwrapping lots of packages for the kids (and how lucky are we to have all this stuff??!) with some pretty complicated packaging from some toy manufacturers. The packaging serves a purpose of protecting the product during its transit but most of them are total overkill.
    Don’t get me wrong, I know how lucky I am to be able to afford all this stuff and some people that cannot would look at this post and say …” boohoo, poor little you, unwrapping all those presents you spoilt brat…”
    I think I know the reason behind all this packaging…marketing! I am not blaming marketing BUT…the aim of the game of a product is to take as little space on the shelf but be as prominent as possible to maximise its chance of being sold. Sounds like a contradiction doesn’t it? That is why a lot of marketing money is invested in finding the “best” packaging solution for a product therefore leading to this packaging madness. It’s all about making the most money possible at the expense of resource depletion. And how do I know this?? I work in advertising!
    No wonder our Mother Earth is drowning in pollution…I am reminded of our society’s wasteful ways every time there is a toy to be unwrapped. Is it really necessary to screw in the packaging for a kids pretend cash register?? Is the toy going to escape?
    Ahhhhhhhh…it felt good to get it off my chest! Thank you Superdad for the opportunity to rant. Keep up the great work and “I will be back”.

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